1. 🔗 Connection Posts

These posts build familiarity, relatability, and community.

• Ask questions:
  “If you had one extra hour a day, how would you spend it?”

• Share behind-the-scenes:
  Your workspace, routines, even your coffee order.

• Show values or personality:
  Tools you love, books you're reading, or lessons learned the hard way.

Why it works: People buy from people, not logos.

2. 💬 Character Posts

Let your audience see your story, your team, your wins and losses.

• Share your business origin story

• Talk about past failures and what they taught you

• Spotlight your team or collaborators

Why it works: It builds emotional connection and authenticity.

3. 🎓 Knowledge Posts

These position you as an expert and make people trust your guidance.

Break it down like this:

• Ask: Answer common client questions

• Mistake: Highlight a common misconception

• Important: Emphasize key truths

• How-to: Share frameworks, checklists, or strategies

Example:

“Why relying only on revenue as a KPI is misleading and what metrics to track instead.”

4. 📸 Credibility Posts

These show that you’re not just talking the talk - you’ve got the results.

• Share client wins or testimonials

• Show project outcomes

• Mention media features, podcast appearances, or lessons from mentors

Why it works: It gives proof, not promises.

5. 📩 Invitation Posts

This is where you sell. But softly and with value.

• Offer a free download or checklist

• Open up limited strategy call slots

• Create urgency: “I’ve got 2 client spaces left this month - DM me for details”

Why it works: You’ve earned the right to invite once you’ve built trust.

Strategic Tip: Know Who You're Speaking To

Every piece of content can speak to one or more of these groups:

• Prospects – potential clients

• Partners – other professionals serving the same market

• Past clients – who may return or refer others

Your content strategy should touch on all three - not every post, but consistently over time