Social media can be one of the most powerful ways to grow your business - but only if you know how to use it.
Sep 28, 2025
Too many entrepreneurs hold themselves back because of their own misconception about content marketing.
Let’s bust some of the biggest misconceptions and look at how you can create posts that actually work.
Myth 1: "If I post, people will buy"
The truth: People buy when they trust you, not just because you posted once this week.
Your content isn’t a vending machine where one post = one sale. It’s a bridge between you and your audience, to build that trust.
How to turn this insight into posts:
Share behind-the-scenes moments that show your process and values.
Post client stories or testimonials to illustrate results.
Educate your audience - offer quick tips, explainers, or simple how-tos.
Every post is an invitation for potential clients to know, like, and trust you.
Myth 2: "I don't have enough to say"
The truth: If you talk to clients, prospects, or colleagues, you already have a goldmine of content.
Think about the questions you answer daily as they’re ready-made topics for posts.
Ideas you can use today:
Turn FAQs into short videos or carousels.
Share lessons learned from working with a client (anonymized if needed).
Break down an industry trend and explain what it means for your audience.
Your expertise is richer than you realize, you just need to package it.
Myth 3: "No-one's engaging, so it's not working"
The truth: Silent lurkers are watching - and many will eventually buy.
Not every customer will comment or like, but they may be reading your posts for months before reaching out.
Try this approach:
Post consistently even when feedback feels quiet (this is the most important one!)
Use stories, reels, or polls to invite light interactions.
Track inquiries and sales, not just likes.
The right people may be taking action privately, so keep showing up.
Final Thoughts: The Goal of Content Isn’t Likes, it’s Leads
Likes and comments feel good, but they’re not the whole story. Content marketing is about building a relationship that leads to sales, partnerships, or referrals.
Here’s what works:
Consistency creates momentum. A steady flow of content keeps you top-of-mind.
Authority builds over time. Sharing your knowledge positions you as the go-to expert.
Visibility compounds. Every post is a seed that grows your reach.
Whether you’re an accountant, consultant, or a growing agency, content is the most scalable trust-builder you have. Show up, serve your audience, and let your expertise speak.
